Cathy McPhillips | VP of Marketing at Content Marketing Institute

“For content practitioners, small business owners, content experts, and those starting out, Melanie Deziel offers a useful, tactical framework, including deeper questions to help generate content ideas, and smarter ways to have a plan around your content calendar. Documenting the idea generation process will help readers fine-tune content ideas, but also come up with new ways to reach audience segments, making happier, more fulfilled customers. Isn’t that what it’s all about? This should be a quarterly exercise for all brand marketing teams!”