Robert Rose | Chief Strategy Officer, TCA: The Content Advisory

The most dreaded question for any content creator is ‘what should I talk about?’ In this book Melanie not only makes this question into a joy to answer, but she does it through an incredibly powerful and easy to understand framework. If true creativity is the engine we must fuel, Melanie’s framework is the simple instructions that can help us all drill for oil.”

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Michael Stelzner | Founder of Social Media Examiner and Social Media Marketing World

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John Lee Dumas | Founder and host of the top ranked business podcast Entrepreneurs on Fire