The Content Fuel Framework

FOcus 5: process

Content that focuses on a process is designed to help the audience understand how something hap- pens and, sometimes, help them replicate that process themselves.

See page 49 in “The Content Fuel Framework” for more.

chapter links

• Pg 50 | How It’s Made | S3E6 | S25E10

examples

• [Writing]

• [Infographic] How A Car Engine Works

• [Audio] How To! With Charles Duhigg

• [Video] How to Small Dice An Onion

• [Live Video]

• [Image Gallery] Intelligentsia’s Coffee Process

• [Timeline] Fetal Development

• [Quiz]

• [Tool]

• [Map] Mapping Your Best Shave

Got an example we should consider adding? Tweet me a link: @mdeziel

Other Helpful Resources

• The Ultimate Guide to Easily Make Instructional Videos

• How to Optimize your How-To Posts (CMI)