The Content Fuel Framework

FOcus 8: product

Content that focuses on a product most often serves a sales or marketing goal, where it provides information that guides a potential customer along the journey to becoming an actual customer.

See page 67 in “The Content Fuel Framework” for more.

chapter links

• Pg 69 | Brand Storyteller Mastermind landing page

examples

• [Writing] About the Brand Storyteller Mastermind

• [Infographic]

• [Audio]

• [Video] BlendTec’s Will It Blend Series

• [Live Video]

• [Image Gallery]

• [Timeline] Lois Jeans 50th Anniversary Timeline

• [Quiz]

• [Tool] Sherwin Williams ColorSnap App

• [Map] Where to Buy “Launch It”

Got an example we should consider adding? Tweet me a link: @mdeziel

Other Helpful Resources

• A Six-Part Framework For Writing Better Sales Copy