The Content Fuel Framework

Format 3: Audio

Audio content is content shared in the form of recorded and transmitted sounds.

See page 99 in “The Content Fuel Framework” for more.

chapter links

• Pg 100 | Podcast growth stats from Edison Research

Tell better stories with audio

Examples

• [People] The Agile Operations Podcast (and countless other interview shows)

• [Basics] 60 Second Science

• [Details] RadioLab

• [History] Stuff You Missed In History Class

• [Process] How To! With Charles Duhigg

• [Curation] 200. The Speaker Lab Round-up: Top Tips From Top Speakers

• [Data} Data Skeptic

• [Product] Inside Trader Joe’s

• [Example] March of Dimes’ Unspoken Stories (individuals who represent the audience they serve)

• [Opinion] The Argument (NYTimes)

Got an example we should consider adding? Tweet me a link: @mdeziel

Audio Tools

• Audacity

• Zencastr

• Libsyn

• Podbean

• SpeakPipe

• Anchor

• SoundCloud

Other Helpful Resources

• Marketing Showrunners’ List of Branded Podcasts

• Sound Reporting: The NPR Guide to Audio Journalism and Production

• So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen

• How to create a narrative-style podcast

• Danish Newspaper offers text and audio for all its content