Leah Stacy | Adjunct Professor, Syracuse University
Educator Melanie Deziel Educator Melanie Deziel

Leah Stacy | Adjunct Professor, Syracuse University

“This is an ideal guide for journalists, public relations professionals, marketers and social media specialists working in or hoping to enter today’s rapidly changing communications industry. Content is still paramount to every role, and as a trained journalist, Deziel keeps expert storytelling principles at the heart of her advice and instruction.”

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Lee Odden | CEO & Co-Founder of TopRank Marketing
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Lee Odden | CEO & Co-Founder of TopRank Marketing

"Marketers struggling to create engaging content will have a savior in the Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."

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Brian Clark | Founder and CEO, Copyblogger Media
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Brian Clark | Founder and CEO, Copyblogger Media

"I didn't need this book to know that Melanie Deziel is a go-to pro when it comes to content marketing and brand storytelling. But we all need the useful process she shares in The Content Fuel Framework to become more efficient and effective content creators."

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Tamsen Webster | Founder and Chief Message Strategist, Find the Red Thread
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Tamsen Webster | Founder and Chief Message Strategist, Find the Red Thread

"Coming up with content ideas can strike fear into the heart of even the most stalwart content creators and storytellers. But Melanie has a cure for that fear: a simple system for reliably — and creatively — coming up with dozens, even hundreds, of useful, relevant, and new angles to almost any story."

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Amy Schmittauer Landino | Author of Good Morning, Good Life and creator of AmyTV
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Amy Schmittauer Landino | Author of Good Morning, Good Life and creator of AmyTV

“Content creation is a lot of work and takes great consistency to pay off. It's important to have a game plan but knowing where to start is still the challenge. Melanie Deziel lays it all out for you in The Content Fuel Framework. This must-read is the guide you need to achieve the clarity to successfully catapult your ideas into the world, allowing you to present a reliable and trustworthy brand.

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Cathy McPhillips | VP of Marketing at Content Marketing Institute
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Cathy McPhillips | VP of Marketing at Content Marketing Institute

“Melanie is a pioneer in content marketing and one of the smartest minds in the game. While so many content strategy frameworks are obtuse hieroglyphics with 47 different boxes and arrows pointing at each other, The Content Fuel Framework is simple, accessible and will help you start coming up with better content ideas tomorrow.

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Mitch Joel | Six Pixels of Separation & CTRL ALT Delete
Melanie Deziel Melanie Deziel

Mitch Joel | Six Pixels of Separation & CTRL ALT Delete

“Content used to be hard. Then, the Internet came along and anybody could publish in text, images, audio and video (short-form or long-form) to world... for free. And, so we did. Some of it was great and changed the world. Most of it never got noticed. Now, content creation, publishing and distribution is complex again. Melanie Deziel's book, The Content Fuel Framework, is exactly what businesses need today to get noticed. I've published over 6000 pieces of content online, and I'm not sure I'd publish another tweet without spending more time deep in her words. You should too.

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Joe Lazauskas | VP of Marketing at Contently and author of The Storytelling Edge
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Joe Lazauskas | VP of Marketing at Contently and author of The Storytelling Edge

“Melanie is a pioneer in content marketing and one of the smartest minds in the game. While so many content strategy frameworks are obtuse hieroglyphics with 47 different boxes and arrows pointing at each other, The Content Fuel Framework is simple, accessible and will help you start coming up with better content ideas tomorrow.

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Chris Winfield | CEO & Co-Founder of Super Connector Media
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Chris Winfield | CEO & Co-Founder of Super Connector Media

“Don't be fooled by the fact that this book is a quick and easy read ... Deziel has made the complex world of content marketing simple and clear.  Her powerful, 'Content Fuel Framework' lives up to its promise and will help readers generate 500+ content ideas in a single sitting!“

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KiKi Von Glinow | CEO & Co-Founder, Toast Media Group
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KiKi Von Glinow | CEO & Co-Founder, Toast Media Group

“For content practitioners, small business owners, content experts and those starting out, Melanie Deziel offers a useful, tactical framework, including deeper questions to help generate content ideas, and smarter ways to have a plan around your content calendar. Documenting the idea generation process will help readers fine-tune content ideas, but also come up with new ways to reach audience segments, making happier, more fulfilled customers. Isn’t that what it’s all about? This should be a quarterly exercise for all brand marketing teams!

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Chris Ducker | YOUPreneur
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Chris Ducker | YOUPreneur

“In the world of content creation and marketing, it's becoming harder to stand out in today's very noisy, crowded online space. However, there is hope! Melanie Deziel has served up THE framework we've all been looking for to help generate idea after idea, leading to a consistent stream of original, high quality content that'll serve your niche for years to come. Dive in!”

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Robert Rose | Chief Strategy Officer, TCA: The Content Advisory
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Robert Rose | Chief Strategy Officer, TCA: The Content Advisory

The most dreaded question for any content creator is ‘what should I talk about?’ In this book Melanie not only makes this question into a joy to answer, but she does it through an incredibly powerful and easy to understand framework. If true creativity is the engine we must fuel, Melanie’s framework is the simple instructions that can help us all drill for oil.”

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