“Marketing doesn't need another content marketing book. But we do need a practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!). The Content Fuel Framework should come packaged with every 2020 marketing plan. Highly recommend!”

"Marketers struggling to create engaging content will have a savior in the Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."

"An innovative, effective system for creating content that delivers the one thing every audience craves: Relevancy. Highly recommended!"

“For content practitioners, small business owners, content experts and those starting out, Melanie Deziel offers a useful, tactical framework, including deeper questions to help generate content ideas, and smarter ways to have a plan around your content calendar. Documenting the idea generation process will help readers fine-tune content ideas, but also come up with new ways to reach audience segments, making happier, more fulfilled customers. Isn’t that what it’s all about? This should be a quarterly exercise for all brand marketing teams!”

“The most dreaded question for any content creator is ‘what should I talk about?’ In this book Melanie not only makes this question into a joy to answer, but she does it through an incredibly powerful and easy to understand framework. If true creativity is the engine we must fuel, Melanie’s framework is the simple instructions that can help us all drill for oil.”

“Pay attention to Melanie’s framework on how to really change the way you think about content generation. Her powerful system of Focus + Format is brilliant and will help give your stories structure. You will love this book, you’ll want to share it with your team, and it will change the way you share your message with the world.”