Cheat Sheet: Identify Your Business Claims
In Prove It, authors Melanie Deziel and Phil M. Jones teach readers how to use content as a tool to earn audience trust. Use this list of claim clues to identify your business promises―even the ones you don’t realize you’re making―so you can gather the right evidence, and back up each claim.
The guide is delivered as a PDF, which can be referenced digitally or printed.
In Prove It, authors Melanie Deziel and Phil M. Jones teach readers how to use content as a tool to earn audience trust. Use this list of claim clues to identify your business promises―even the ones you don’t realize you’re making―so you can gather the right evidence, and back up each claim.
The guide is delivered as a PDF, which can be referenced digitally or printed.
In Prove It, authors Melanie Deziel and Phil M. Jones teach readers how to use content as a tool to earn audience trust. Use this list of claim clues to identify your business promises―even the ones you don’t realize you’re making―so you can gather the right evidence, and back up each claim.
The guide is delivered as a PDF, which can be referenced digitally or printed.
