“I've taught public relations and professional writing for years, yet I've never seen such a unique, practical, and inspirational approach to content development. I'm adding this to all of my syllabi as recommended reading.”
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“This is an ideal guide for journalists, public relations professionals, marketers and social media specialists working in or hoping to enter today’s rapidly changing communications industry. Content is still paramount to every role, and as a trained journalist, Deziel keeps expert storytelling principles at the heart of her advice and instruction.”
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“Using The Content Fuel Framework for my content marketing class is a no-brainer. It really is so simple yet so compelling in its ability to drive creativity in my students and at $14.95, a bargain to boot.”
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“Marketing doesn't need another content marketing book. But we do need a practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!). The Content Fuel Framework should come packaged with every 2020 marketing plan. Highly recommend!”
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"Marketers struggling to create engaging content will have a savior in the Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."
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"An innovative, effective system for creating content that delivers the one thing every audience craves: Relevancy. Highly recommended!"
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"I didn't need this book to know that Melanie Deziel is a go-to pro when it comes to content marketing and brand storytelling. But we all need the useful process she shares in The Content Fuel Framework to become more efficient and effective content creators."
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"Coming up with content ideas can strike fear into the heart of even the most stalwart content creators and storytellers. But Melanie has a cure for that fear: a simple system for reliably — and creatively — coming up with dozens, even hundreds, of useful, relevant, and new angles to almost any story."
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“Content creation is a lot of work and takes great consistency to pay off. It's important to have a game plan but knowing where to start is still the challenge. Melanie Deziel lays it all out for you in The Content Fuel Framework. This must-read is the guide you need to achieve the clarity to successfully catapult your ideas into the world, allowing you to present a reliable and trustworthy brand.”
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“Melanie is a pioneer in content marketing and one of the smartest minds in the game. While so many content strategy frameworks are obtuse hieroglyphics with 47 different boxes and arrows pointing at each other, The Content Fuel Framework is simple, accessible and will help you start coming up with better content ideas tomorrow.”
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“Melanie Deziel’s The Content Fuel Framework is my ‘Content Creation Bible.’ It’s the source I use to get me focused, re-centered and on a clear path to connect my message.”
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“Content used to be hard. Then, the Internet came along and anybody could publish in text, images, audio and video (short-form or long-form) to world... for free. And, so we did. Some of it was great and changed the world. Most of it never got noticed. Now, content creation, publishing and distribution is complex again. Melanie Deziel's book, The Content Fuel Framework, is exactly what businesses need today to get noticed. I've published over 6000 pieces of content online, and I'm not sure I'd publish another tweet without spending more time deep in her words. You should too."
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“Melanie is a pioneer in content marketing and one of the smartest minds in the game. While so many content strategy frameworks are obtuse hieroglyphics with 47 different boxes and arrows pointing at each other, The Content Fuel Framework is simple, accessible and will help you start coming up with better content ideas tomorrow.”
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“Did you ever hear the story about the person who consistently created meaningful, compelling, and relevant content? That story starts with this book and ends with your success. Read it. Use it. And live happily ever after. If you’re in the driver’s seat of content creation, this book is your fuel.”
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“Don't be fooled by the fact that this book is a quick and easy read ... Deziel has made the complex world of content marketing simple and clear. Her powerful, 'Content Fuel Framework' lives up to its promise and will help readers generate 500+ content ideas in a single sitting!“
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“For content practitioners, small business owners, content experts and those starting out, Melanie Deziel offers a useful, tactical framework, including deeper questions to help generate content ideas, and smarter ways to have a plan around your content calendar. Documenting the idea generation process will help readers fine-tune content ideas, but also come up with new ways to reach audience segments, making happier, more fulfilled customers. Isn’t that what it’s all about? This should be a quarterly exercise for all brand marketing teams!”
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“In the world of content creation and marketing, it's becoming harder to stand out in today's very noisy, crowded online space. However, there is hope! Melanie Deziel has served up THE framework we've all been looking for to help generate idea after idea, leading to a consistent stream of original, high quality content that'll serve your niche for years to come. Dive in!”
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"If your content marketing tank is running low, Melanie Deziel's book will connect you to a deep and rich well of content ideas so you never run dry again."
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“The most dreaded question for any content creator is ‘what should I talk about?’ In this book Melanie not only makes this question into a joy to answer, but she does it through an incredibly powerful and easy to understand framework. If true creativity is the engine we must fuel, Melanie’s framework is the simple instructions that can help us all drill for oil.”
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